There are many ways to make a great first impression on a marketing piece. Beyond an attractive design and rich, vibrant color, the choice of paper and binding style can convey the appropriate level of sophistication and style.

Marketing materials for upscale real estate developments can benefit greatly from this approach. This piece, commissioned for a prominent real estate developer, takes advantage of split Wire-O binding to make an impression. In this style, two banks of wire elements are punched and bound rather than a standard single bank. The distinctive appearance doesn’t compromise the functionality, as split Wire-O bound products are still able to lay flat or be opened 360 degrees.

Consisting of 44 pages with a trim size of 14”x 9”, Finish Line Binderies was able to turn around 5,000 copies of this upscale brochure in just a couple days.

“Split Wire-O binding looks great without adding to the cost of most projects; in fact, higher-volume jobs may benefit by using less wire. Also, the use of Wire-O allowed crossover images, which appeared on nearly every page, to transition seamlessly. Our customer was thrilled with our turnaround time and the positive reception the brochures received from prospective customers.”
                                                           ~ Joe Piazza, Vice President of Sales