In the ultra-competitive vacation time-share industry, promotional materials have to reach out and grab prospective customers. This eye-catching brochure project does just that through a tasteful combination of quality printing, binding and finishing.

One of the key design elements of the brochure is the series of thumb indexes along the face of the book. The press sheets were die-cut and folded as 12-pagers to achieve this appearance. A four-page front cover and a pocket on the back cover allowed for additional material to be included in each brochure.

There were two types of binding selected for this project: Wire-O and plastic spiral binding. The plastic spiral versions were designed for use by sales agencies, and were laminated to provide extra durability.

Finish Line Binderies Distribution Services

This project required careful coordination before, during and after production. The combined run of 85,000 brochures was drop-shipped to dozens of locations, each of which had specific quantity requirements.